Calculate virtual assistant rates by task type and experience. Find VA market rates and set your pricing. Free VA rate guide.
Virtual assistant rates range from $5/hour on overseas platforms to $75+/hour for specialized US-based VAs with niche expertise. The wide range reflects different service levels, skill sets, and markets. Our calculator shows current US VA market rates by specialty so you price competitively without undervaluing your services.
US-based VA hourly rates: General administrative VA: $15-$30/hour. Social media management VA: $20-$40/hour. Email marketing VA: $25-$50/hour. Content creation and editing: $25-$60/hour. Bookkeeping or accounting VA: $30-$65/hour. Technical VA (website, tools, automations): $35-$75/hour. Executive assistant VA: $35-$65/hour. Real estate VA: $20-$40/hour. Legal or medical admin VA: $30-$60/hour.
Package pricing often works better than hourly for VA clients: Starter package: 10 hours/month = $250-$400. Standard package: 20 hours/month = $450-$700. Full support: 40 hours/month = $800-$1,400. Monthly retainers provide predictable income for VA, predictable cost for client. Retainers also create deeper client relationships and lower client churn. Most successful VAs have 3-6 monthly retainer clients versus many hourly ad-hoc clients.
Monthly VA cost estimates: Overseas VA (Philippines, India): $300-$800/month for full-time support. US-based part-time VA (20 hours/month): $400-$800/month. US-based full-time equivalent (160 hours/month): $2,400-$8,000/month depending on specialty. Specialized VA (executive, technical): $40-$75/hour, $800-$3,000/month for part-time support. Platforms like Belay and Fancy Hands: $500-$2,000/month subscription pricing.
VA entry path without experience: Step 1: Identify your strongest existing skills — scheduling, email management, social media, research. Step 2: Get familiar with common VA tools: Asana, Trello, HubSpot, Google Workspace, Canva, Slack. Step 3: Create a simple website listing your services. Step 4: Start on Upwork or Fiverr at slightly lower rates to build reviews. Step 5: Transition to direct clients at higher rates once you have case studies.
Common VA tasks by category: Administrative: email management, calendar scheduling, travel booking, data entry. Creative: social media content creation, graphic design, blog post formatting. Technical: website updates, CRM management, email marketing setup. Research: lead generation, market research, competitive analysis. Financial: invoice creation, expense tracking, bookkeeping. Most VAs specialize in 2-3 categories rather than offering everything.
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